I’m often suspicious of marketing in the wine world, perhaps because my original profession is far from the creative side of things. In particular, I have wondered if marketing budgets trump wine quality itself – there are a few big brands whose wines I think are just swill – you know the ones I mean.
But are marketing and quality wine mutually exclusive? Here’s a wine that puts that to the test. Disclosure: the bottle was kindly supplied by O’Briens
Lanson Rosé NV “Valentine’s” (€54.99, currently €44.99, O’Briens)
This is Lanson’s non-vintage rosé Champagne in special packaging. I have some colour-blindness, but even I can tell it’s VERY PINK. It comes with a pen so that you can use it as a Valentine’s message to your spouse / partner / crush.
Most readers will be more interested in the contents than the packaging – this is a wine blog after all. So how is the liquid inside?
Lanson is not yet that well-known on the Irish market but is among the top few in the UK. They block malolactic fermentation in the base wines, so the end product remains very fresh tasting – and it works! The acidity isn’t fierce, but this remains far more refreshing than some rosés (in particular) which can be insipid.
The assemblage is 32% Chardonnay, 53% Pinot Noir and 15% Pinot Meunier, which shows on the nose as red fruit, and then to taste there’s lots of fresh strawberry and raspberry with a citrus lift.
I’m not a rosé drinker in general, but quality rosé Champagne is really growing on me.
And the packaging – is it Romantic, Tacky or Kitsch?
In my opinion it’s all three, but then so is Valentine’s day!
The full list of 2015 Valentines Wines posts: